An AI Visibility Score is the percentage of AI queries relevant to your category where your brand appears in the generated answer. A score of 70% means your brand appears in 70 out of 100 relevant prompts across ChatGPT, Gemini, Claude, and Perplexity.
Your Visibility Score is your AI presence in a single number. It combines citation rate across all four LLMs and all relevant query types — brand, category, and comparison queries — into one benchmark you can track week over week.
Visibility Score benchmarks
| Score range | Interpretation | Action |
|---|---|---|
| 80–100% | Category authority — AI models consistently recommend you | Maintain and expand to adjacent topics |
| 60–79% | Strong presence — you appear in most relevant queries | Identify remaining gaps, build comparison content |
| 40–59% | Emerging presence — competitive but inconsistent | Structured content sprint, fix entity disambiguation |
| 20–39% | Weak presence — AI models rarely cite you | Full GEO audit, rebuild content architecture |
| 0–19% | Near-invisible — significant optimization needed | Start with schema markup and direct-answer blocks |
How Rankio calculates your Visibility Score
Rankio builds a query battery of 100–500 prompts relevant to your category — covering branded queries ("[your brand] reviews"), category queries ("best GEO tool"), use-case queries ("how to track AI citations"), and comparison queries ("[your brand] vs [competitor]").
Each prompt is run across all four LLMs. Your Visibility Score = (prompts where you appear) ÷ (total prompts) × 100. The score is recalculated weekly so you can track the impact of content changes.
How to use your Visibility Score
Your Visibility Score is the starting point for every GEO workflow in Rankio. Low-scoring query clusters point to content gaps. Queries where you appear but with low sentiment point to messaging issues. Queries where competitors appear and you don't reveal the specific pages you need to build or improve.
Frequently asked questions
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